In-app events

Overview

An in-app event is a timed, discoverable moment on your App Store page: a launch, a competition, a season. It has its own art, its own copy and its own schedule.

Creating an event

The list splits into Draft and Published in the top bar. New event sits on the right of that bar, opens the form, and Create saves it. An event carries a badge, a name, a short description, a longer description, art and a schedule.

Like a listing change, an event is submitted and reviewed rather than going live the moment you save it.

Agent drafts

With the in-app events scope granted, the agent drafts seasonal events from your own listing and research. They arrive in the review inbox, and applying one creates a provider draft rather than submitting anything. See review and apply proposals.

Common questions