App Store and markets
| Term | What it means here |
|---|---|
| Storefront | One country's store. Rankings are computed per storefront, which is why all the work is scoped to one. |
| Locale | One language version of a listing. A storefront can carry several. |
| Market | A storefront and a locale together. This is the unit the agent works in. |
| Workspace | Your team's space in Spek. Store credentials, apps and members all belong to one. |
Keywords
| Term | What it means here |
|---|---|
| Volume | How much a term is searched in one storefront. An estimate for comparing keywords, not a forecast of installs. |
| Difficulty | How contested a term is, and how strong the apps already ranking for it are. |
| Chance | Your odds on that term specifically, given where your app stands today. |
| Match | How well a keyword fits what your app does. Used as a gate, not as a multiplier. |
| Rank | Your position in that storefront's results for a term. |
| Visibility | A figure derived from your ranks across tracked keywords. Not impressions, and not downloads. |
| SERP | The list of apps a store returns for a search term. |
The agent
| Term | What it means here |
|---|---|
| Run | One pass over your selected markets: research each market, then draft proposals. |
| Scope | A permission you granted the agent, such as metadata or screenshots. It works only inside them. |
| Proposal | A suggested change waiting for you in the review inbox. Never live. |
| Review inbox | Where proposals wait. The human gate in the workflow. |
Publishing
| Term | What it means here |
|---|---|
| Draft | Your edited listing inside Spek. Accepting a proposal updates this, and only this. |
| Publish | The deliberate action that sends a draft to the store. Always yours to take. |
| Custom product page | An alternate App Store page for a specific audience. iOS only, and Apple has to make your app eligible. |
| In-app event | A timed, discoverable event on your App Store page. iOS only. |
Terms are defined the way Spek uses them, which is not always how another tool uses the same word.
Common questions
Why does Spek say market where other tools say country?
Because a country's store can carry several languages, and the agent works on one storefront and one language at a time. That pair is the unit, so it needs its own word.
Is visibility the same as impressions?
No. Visibility here is derived from your ranks across tracked keywords. Spek does not receive impression data from the App Store.