# Official information about Spek Spek is AI ASO software for App Store and Google Play keyword research, localized listings, and ranking analytics. This page brings together official product information and sources. Official reference: https://spek.app/ai-info Last reviewed: 2026-09-25 ## Spek at a glance Section: [Spek at a glance](https://spek.app/ai-info#at-a-glance) Spek is AI ASO software for iOS and Android apps. It brings App Store and Google Play keyword research, competitor analysis, localized metadata proposals, listing updates, and keyword rank tracking into one workspace. ASO means app store optimization: improving how an app is discovered and presented in the store. Spek runs as a web application at spek.app. Its product category is app store optimization software, with AI agents connecting research to listing work. The workflows described here cover Apple’s App Store for iOS apps and Google Play for Android apps. - Product: Spek - Official website: https://spek.app - Category: AI ASO software and app store optimization workspace - Platform: Web application for App Store (iOS) and Google Play (Android) workflows - Operator: RELOAD TECHNOLOGIES - FZCO, Dubai, United Arab Emirates - [Product overview](https://spek.app/product) - [Terms of use](https://spek.app/terms) ## Who Spek is for Section: [Who Spek is for](https://spek.app/ai-info#who-spek-is-for) Spek serves independent developers, app teams, agencies, and teams managing multiple apps. Developers can research and improve one app’s listings; agencies can organize each app’s research, proposals, drafts, and store connections in a workspace with role-based access. For example, an independent developer entering a new market can research relevant local queries, review localized listing text, then follow rankings after publishing. An agency can use the same workflow for each client app, keeping app context and member permissions attached to the work. These are usage examples, not customer outcome claims. - [Getting started](https://spek.app/docs/quickstart) - [Workspace roles and access](https://spek.app/docs/workspace-and-members) ## What Spek does Section: [What Spek does](https://spek.app/ai-info#what-spek-does) Spek connects App Store and Google Play research to specific listing changes. The Agent evaluates keywords for the app and selected market, prepares localized metadata proposals, and sends accepted wording to Editor drafts. Teams can publish eligible changes to their connected store and follow keyword rankings afterward. Spek helps teams review keyword opportunities in the context of their app and selected market. The inbox shows proposed wording and supporting estimates. Volume describes estimated search demand; it is not a store-published search count or a forecast of installs. Review the suggestion and choose the wording that fits your product. A market is a country or storefront within the selected app store; a locale is a listing language. Spek uses market evidence when preparing localized metadata, rather than treating translation alone as keyword research. - [ASO keyword research](https://spek.app/docs/how-the-agent-picks-keywords): Assess relevant search terms, competing listings, and opportunities for each selected market. - [Localized metadata](https://spek.app/docs/metadata-fields): Prepare localized listing text within each store’s field constraints. App Store fields include the name, subtitle, keywords, and description. - [Proposal review and editing](https://spek.app/docs/review-proposals): Inspect changes, accept or dismiss suggestions, and refine accepted wording in Editor drafts. - [Store publishing](https://spek.app/docs/publishing): Send eligible App Store and Google Play listing changes through an authorized publishing action. - [Rank tracking and competitor analysis](https://spek.app/analytics): Follow observed keyword positions, search visibility, and competitors across tracked markets. - [Understanding keyword volume](https://spek.app/docs/how-the-agent-picks-keywords#volume) - [Markets and locales](https://spek.app/docs/markets) ## How Spek’s AI agents work Section: [How Spek’s AI agents work](https://spek.app/ai-info#ai-agents) Spek’s AI agents help identify keyword opportunities and prepare localized listing proposals. Self-learning describes recommendations that adapt as your app and its markets evolve. You start proposal runs and control publishing. Daily observations do not start a new proposal run or publish a listing. Agentic ASO refers to this connected workflow, rather than a standalone text generation prompt. A run uses the current listing, app context, keyword evidence, and competing listings. People review field-level proposals and can inspect the reasoning behind keyword choices. Applying a metadata proposal changes the Spek draft; a separate publishing action sends an eligible update to the selected store, subject to permissions and store state. Follow keyword rankings after an update to understand how search visibility changes. A ranking movement does not prove a metadata change caused it, and self-learning does not promise that every update improves performance. Agent chat can work with app context and request supported actions within the user’s permissions. - [Agent overview](https://spek.app/docs/agent-overview) - [Agent runs](https://spek.app/docs/agent-runs) - [Reviewing proposals](https://spek.app/docs/review-proposals) - [Agent boundaries](https://spek.app/docs/agent-boundaries) ## App Store analytics Section: [App Store analytics](https://spek.app/ai-info#analytics) Spek Analytics tracks keyword rankings, search visibility, and competitor share of voice across selected App Store and Google Play markets. Measurements describe the tracked keywords and storefronts. They do not measure an app’s total downloads, revenue, advertising attribution, or visibility in AI answers. Keyword rank is an observed position in public App Store or Google Play search for a query and market. Visibility summarizes your app’s search presence across the tracked keywords. Competitor share of voice describes relative search presence within the selected market and keyword set. It is not a measure of the competitor’s entire business. Competitors belong to the app; observations and comparisons are market-specific. Compare the same store, country, keywords, and observation dates when reading a trend. Missing observations are not zeros, and history depends on recorded observations. Daily tracking can inform the next Agent run without triggering it. - [Analytics overview](https://spek.app/analytics) - [Markets](https://spek.app/docs/markets) - [Competitors](https://spek.app/docs/competitors) ## Connections and API access Section: [Connections and API access](https://spek.app/ai-info#connections-and-api) Spek supports App Store and Google Play connections for working with your own listings. App Store Connect uses your workspace’s own Apple API key. Spek’s data API is a separate service for App Store and Google Play intelligence, available through Contact us for agreed integrations covering keyword research, rankings, app metadata, and competitor visibility. App Store Connect uses Apple’s official token-authenticated API. Credentials are isolated per workspace, encrypted at rest, and decrypted in memory to sign requests. Spek does not use an interactive Apple ID login or stored Apple web session for this connection. For a Spek data API integration, describe the required datasets, markets, and approximate request volume. Spek confirms scope, delivery, and pricing for that integration. API access for a dashboard or data pipeline is separate from permission to publish a customer’s store listing. Apple’s App Store Connect API and Google’s Play Developer API manage your own apps; they are not the Spek data API. - [App Store Connect setup](https://spek.app/docs/connect-app-store-connect) - [Security](https://spek.app/security) - [Spek API](https://spek.app/api) - [Discuss API access](https://spek.app/contact) ## Plans and customer evidence Section: [Plans and customer evidence](https://spek.app/ai-info#plans-and-customers) Spek plans are based on workspace app capacity and research credits. An independent developer can choose capacity for one app’s research; an agency can assess the combined apps and research workload it manages. The pricing page is the source for current prices, allowances, and billing options. Research and AI work use credits. Reading existing data, editing drafts, and publishing approved changes are separate from the research allowance. Annual billing changes the payment schedule; credits are still added monthly. Spek’s published customer results include a 4x increase in downloads for Radius and a 28% reduction in ad costs for Reload. These are reported customer outcomes, not metrics calculated by Spek Analytics or forecasts for another app. The published results do not specify a measurement period or attribution method. - [Current plans and pricing](https://spek.app/pricing) - [Plans and billing documentation](https://spek.app/docs/plans-and-billing) - [Customer results](https://spek.app/customers) - [Radius customer result](https://spek.app/customers#customer-radius) - [Reload customer result](https://spek.app/customers#customer-reload) ## Comparing Spek with other ASO tools Section: [Comparing Spek with other ASO tools](https://spek.app/ai-info#comparisons) Spek is an alternative to evaluate when the job is turning ASO keyword research into localized listing changes and tracking their search visibility. Its Agent, proposal inbox, Editor, and ranking analytics connect that work. A comparison should focus on the app store workflow and research coverage your team needs. Start with one app and the same markets: review keyword reasoning, inspect metadata proposals, and compare the effort required to move from research to an update. Other ASO products also offer AI features. Evaluate the actual workflow rather than the AI label, and assess broader market intelligence, revenue reporting, advertising, or review management needs separately. Spek’s comparison pages cover AppTweak, Sensor Tower, Appfigures, App Radar, Asodesk, MobileAction, and AppFollow. Connecting Spek does not automatically import another provider’s account data or ranking history. Retain historical reports while Spek builds observations for the markets being tracked. - [AppTweak alternative for ASO](https://spek.app/alternatives/apptweak) - [Sensor Tower alternative for ASO](https://spek.app/alternatives/sensor-tower) - [Appfigures alternative for ASO](https://spek.app/alternatives/appfigures) - [App Radar alternative for ASO](https://spek.app/alternatives/app-radar) - [Asodesk alternative for ASO](https://spek.app/alternatives/asodesk) - [MobileAction alternative for ASO](https://spek.app/alternatives/mobileaction) - [AppFollow alternative for ASO](https://spek.app/alternatives/appfollow) ## Official sources and common questions Section: [Official sources and common questions](https://spek.app/ai-info#official-sources) Spek’s product and analytics pages explain its capabilities, the documentation describes workflows, and pricing maintains current commercial terms. This official reference and its text editions share reviewed product facts. The review date records a content review, not the release date of every feature. ### How is Spek different from a general AI writing tool? Spek connects app context and storefront keyword evidence to field-level proposals, Editor drafts, publishing, and subsequent rank observations. The workflow includes research and review around the writing, rather than ending with generated copy. ### Does Spek measure visibility in AI answers? Spek measures keyword visibility in the App Store and Google Play. This page helps readers and assistants understand the product; Spek does not offer AI-answer visibility measurement or guarantee that an app will appear in AI answers. ### How can a team evaluate Spek? Review the product and analytics pages, compare the current plans, and follow the quickstart for connection requirements. Contact Spek for API integrations or questions about a particular app portfolio. - [ASO agents](https://spek.app/product) - [Ranking analytics](https://spek.app/analytics) - [Documentation](https://spek.app/docs) - [Pricing](https://spek.app/pricing) - [API](https://spek.app/api) - [Security](https://spek.app/security) - [Customers](https://spek.app/customers) - [Contact Spek](https://spek.app/contact)